Enter a world where rap music has lost the creative wonder that once catapulted the hip-hop genre to unchartered domains. Fans are hungry for the transcendent music they deserve, and one burgeoning young artist is ready to deliver it. In Young Riot’s groundbreaking cinematic narrative, “Cream of the Crop (Mr. Clean),” the Boston emcee enlightens us with a compelling short video that complements his debut solo track of the same name and introduces the world to a pioneering display of just how far the boundaries of music can be pushed. The flagship—and first previously unsigned—Amalgam Digital artist highlights a shockingly graphic artistic endeavor that parallels his monumental foray into rap superstardom to the rarely exposed old world Mafia initiation rituals lacking from today’s gangster film genre. Directed by James Del Gatto, “Cream of the Crop” is an aggressive affirmation of the sustained innovation and excitement that the Amalgam Digital brand continues to build itself upon, and its abundance of blood and brutality, coupled with an overarching commitment to originality, is sure to leave fans chomping at the bit for Riot’s next creative offering. This riveting cinematic challenges artists to oppose the norms imposed on today’s hip-hop world, while ultimately encouraging viewers that an inimitable boss has arrived, and his name is Young Riot.

www.myspace.com/ImSoYes
www.twitter.com/YoungRiotSoYes
www.facebook.com/ImSoYes
www.YouTube.com/YoungRiotSoYes

Props
http://www.amalgamdigital.com/