Music University 2012 // Fall Semester – September 2, 2012
Register here by Aug 24th ($125)
Time: 11a – 6p
Campus: PatchWerk Recording Studios
Send all Press and Sponsorships Inquiries to [email protected]
About Music University…
For the past 6 years, the goal of Music University has been to offer those who aspire to work in the music business a chance to get up close and personal with some of today’s top professionals. Held at our midtown facility in the format of several small classes, attendees get a rare opportunity to hear the honest truth about the ins-and-outs of the music business from the people that are driving it. Over the years Music University has hosted an impressive set of panels, with panelists such as world renown producer – Bryan Michael Cox, DJ Don Cannon, DJ Nabs, Co-Owner of Grand Hustle Records – Jason Geter, award-winning producer – Drumma Boy, astute business man and A&R – Kawan “KP” Prather, world renown production group – J.U,S.T.I.C.E. League, Co-Owner of Disturbing Tha Peace Records – Chaka Zulu, artist and business man – David Banner, celebrity producer – Mannie Fresh, highly sought entertainment attorney – Monica Ewing, Erica Novich, legendary producer – Rico Wade, highly sought writing team – The Clutch, multi-award-winning producer – Polow Da Don, and more!
BUSINESS CLASS – “Making Money in the New Music Business”
This panel will be an introspective discussion of the various avenues that currently exist for making money in the music business. Three to four panelists will speak on topics such as deal structures, publishing, licensing, management, touring, and merchandising.
MARKETING CLASS – “Digital Media & Marketing”
This panel will be an assessment of the digital landscape of today’s music industry and strategies for tapping into its vast potential. Panelists will speak on topics such as branding, promotion, social networking, search engine optimization, online distribution, new media, online publicity, tips for cultivating an online audience, and more.
CREATORS CLASS – “In The Studio”
This panel will consist of an established artist, songwriter, producer, and engineer discussing the various aspects of music creation. Panelists will cover topics such as recording and mixing, lyric & melody, studio chemistry, studio etiquette, creation tips and advice, publishing splits, equipment, etc.
LISTENING LAB – “The Anatomy of a HIT”
This panel will be part discussion, part listening session. Panelists will talk briefly on the various elements of commercially successful records while listening to and offering their feedback on 1-minute music snippets from 15-20 students.